Cine Colombia: A Digital Transformation that Boosts Sales and Enhances User Experience
The Client
Cine Colombia is the largest film distribution and exhibition company in Colombia. It has close to 50 multiplexes, 340 screens and more than 65,000 seats distributed in 15 cities.
The company was founded in 1927 and today it is a leader in the implementation of cutting-edge technologies, it is also an example of successful distribution of alternative content.
The Cine Colombia theater now offers movie lovers a seamless, unified and omnichannel digital experience.
Project Summary
Merge two channels and create one site on Ibexa DXP.
A new user experience is created by reimagining user interactions through a single, user-friendly platform.
Multiple mission-critical systems were integrated into the platform such as scheduling, identity management, seating, ticket validation, multiple payment engines, reporting, and invoicing services.
The system was designed to ensure resilience across all service integrations.
Food purchases were added to ticket sales for the first time.
Business Benefits
Huge increase in digital sales, rising from 15% to 30% as a share of total sales.
The new site is stable, even in traffic spikes for popular releases.
Content can be managed by a single person.
Cinemas can amend their schedules which are synchronized automatically with the showtime engine.
The site is showing great customer satisfaction and has processed over 1 million tickets in the first three months since launch.
The Challenge: Business strategy focused on the digital.
A robust transactional portal and autonomy in content management
Cine Colombia was looking to implement a modern e-commerce solution and DxP to replace the legacy website. Additionally, they needed to develop their mobile application.
A web platform was required that provided autonomy for content generation and a robust transactional engine, tailored to the needs of the largest film distribution company in Colombia.
This challenge became even greater, not only due to the context of the restrictions caused by COVID-19, but also because of Cine Colombia's plan to reopen its doors under a business scheme focused on the digital channel.
The Solution:
We implemented a comprehensive digital experience: ticket consultation and purchase, complemented with personalized products and services.
Aplyca proposed a digital experience ranging from ticket consultation and purchase to the consumption of Cine Colombia's products and services, offering an end-to-end solution.
To address this, we proposed:
Renewing the site's infrastructure and migrating it to Amazon Web Services (AWS).
Setting up and managing the web portal on the Ibexa DXP 3.3 content management system.
Developing the electronic ticket (QR code) and the application that reads and manages this code.
Optimizing the electronic billing process to ensure compliance with tax obligations.
Delivering a responsive design portal capable of replacing the mobile application.
Implementing Symfony and the PHP language to facilitate development and enable the scalability of the model.
Integrating AWS Quicksight to feature business dashboards and make strategic decisions.
A renewed digital experience focused on user needs.
What We Achieved
An enriched and novel shopping experience
We enabled Cine Colombia to take a significant step forward in its mission to bring the digital experience to all its touchpoints.
This was made possible thanks to the delivery of a transactional portal that simplifies the purchase and consumption of their products and services. Users benefit from a fluid design that offers an enriched and novel shopping experience.
Furthermore, we provided them with tools to ensure they have full autonomy in content management.
Cine Colombia now boasts a platform built to the latest development and infrastructure standards. It's designed in such a way that it provides a renewed user experience and allows them to evolve it to grow their business.
Following the implementation, Cine Colombia's digital sales surged from 5% to 30%, with 1 million tickets sold per month and 160 transactions per second.
On Aplyca's side, a team of 20 professionals was involved, including the account manager, project manager, front and back-end leaders, the IT leader, and a UX/UI design team.
The company found Aplyca the ideal strategic ally for this project, thanks to our expertise in modern web development, content management, high-traffic sites, and crafting digital experiences across various public touchpoints.
