The American Chemistry Council optimizes its digital platform with Ibexa DXP.
The Client
The American Chemistry Council (ACC) is a trade association for the U.S. chemical industry, headquartered in Washington, D.C. Its more than 190 members contribute to research that informs and advises state and federal policymakers.
The ACC provides a platform for chemical industry companies to collaborate, share knowledge, and work together on matters of common interest. Its activities include promoting industry policies and regulations, fostering innovation and the development of new technologies, enhancing safety and sustainability in the use of chemicals, and disseminating information about the industry's impact on the economy and society.
Additionally, the ACC is a major provider of data and statistics. Its Chemical Activity Barometer is an indicator of the U.S. economy.
The ACC website is now a platform that offers a unified, consistent, and optimized experience
Challenge:
In 2015, the ACC migrated its content to a CMS that proved to be user-unfriendly for both end users and editors. It had a rigid architecture, a confusing interface, content that was difficult to search and read, lacked flexibility in editing, and had no effective tools for uploading, managing, and editing images and videos. Additionally, it faced performance and speed issues and did not provide a preview of the content to be published.
As an organization with a large amount of content to manage, this type of CMS did not have the capacity needed to do so efficiently.
Given this issue, Aplyca, a leading company in optimizing digital platforms, took on the challenge to ensure a top-tier digital experience for users.
The Solution
We carried out a robust migration, achieving optimized content curation. Aplyca proposed rebuilding the ACC website on Ibexa DXP, a platform that enables organizations to create content and service hubs. It is used as the central component of their digital platform to deliver content to any channel. The complete reconstruction of the website was undertaken, including its migration and integration with CRM and identity provider.
Technologies Used
Ibexa DXP to enhance content management.
Ibexa Cloud provides a scalable and secure infrastructure to host the website.
Flourish Data Visualization to create interactive data visualizations.
System Design to plan a system that achieves efficiency, performance, and capacity to meet established goals.
Vue.js to create dynamic web applications with a component-based approach.
API Integration to enable communication between the different created applications.
Auth0 Identity Provider to securely manage user identities.
Component-based Pattern Library to store and organize reusable design elements.
Block-based Page Builder to create a visual structure using predefined blocks.
CRM Integration to integrate all application systems.
Content Migration to migrate content from one page to another
Results
Three-month discovery phase.
Content had built up to 20,000 pages; this was cut down to 3,000 in the migration.
Extensive use of Ibexa Page Builder to make content more accessible to all interest groups.
Micro-sharing option and contextualized search part of complex six-month development.
![[Image] ACC CARD](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fc63hsprlvlya%2F70Y3tpQCkVKzsZNEDRYSud%2F2bd7059b6cf4ba61a3ed6d0f52bfc50e%2FGroup_1543.png&w=750&q=75)
