Why Invest or Update an eCommerce in 2023

Upgrading an eCommerce with better technologies can offer an opportunity for organizations to reach a wider audience, adapt to changing shopping habits, and improve business efficiency and profitability.

Here are five reasons why it is important to consider this investment:

1. Lower Operating Costs

Currently there are e-commerce platforms that facilitate the implementation of an online store at low cost with advantages such as an attractive design and compatibility with mobile devices, receipt of payments, inventory and shipping management, integration with sales and inventory management, among other operations.

The initial investment of an online store with these features can be relatively low, especially compared to the creation of a physical store.

Gradually, product offerings can be increased, more targeted advertising can be done, and customized content can be created.

Businesses can choose from options such as Vtex, Crystallize, Commerce Layer, Commercetools and Sylius. In addition, depending on the particular needs of the business, a variety of powerful tools can be chosen to build a successful e-commerce experience.

2. Possibility of Customer Tracking

The best thing about eCommerce is the ability to collect information about customers (address, behavior on the site, buying interests) and then use that data to optimize the online store.

Some of the most common ways to track customers in e-commerce include cookies, tracking pixels, Google Analytics and device identifiers, among others.

It is important to note that customer tracking must be transparent and comply with applicable data privacy laws and regulations. Companies should provide clear information on how user data is collected and used and allow users to control their privacy preferences.

3. Improved User Experience

Today's consumers expect an online store experience that goes beyond the convenience of shopping 24/7 from anywhere.

For this reason, it is important to have an app that allows detailed product reviews and personalized advice via chat.

Online reviews are also essential. 8 out of 10 millennials say they never buy anything without reading one.

A good user experience can increase conversion rates, build customer loyalty and improve brand reputation if you have an attractive and functional design, a site optimized for mobile devices, loading speed, secure payment options with reliable shipping options and available contact channels.

4. Extending the Reach

Online shopping has become a routine part of many people's lives. According to Statista, eCommerce will account for 22% of global retail sales by 2023.

Likewise, B2B eCommerce is growing. In 2019 the global B2B market was valued at $12.2 trillion, six times more than the B2C market.

For these reasons companies must invest in eCommerce, eliminate business boundaries, outperform large competitors, and expand geographic reach into international markets.

5. Generate Greater Credibility

In 2023, it is necessary to have a presence on the Internet. An e-commerce-focused website enhances brand image, especially if it is modern and up-to-date.

According to BigCommerce, 67% of millennials and 56% of Generation X prefer to shop online. In addition, 45% of millennials admitted that they prefer to shop online in order to make product and price comparisons. 

Aplyca and eCommerce Solutions

If your organization is interested in implementing a digital solution with the highest quality standards, we invite you to contact us.