5 Composable eCommerce Tools for Sales Management
WEB DEVELOPMENT, TECHNOLOGY OF EXPERIENCE.
What is Composable Ecommerce?
Composable eCommerce consists of selecting the best ecommerce components and combining them into a customized application, according to the customer's needs.
It is a development approach that implies that companies can use and develop only the features and functionalities needed to manage their business in a simple, fast and flexible way.This type of eCommerce provides business-centric solutions, implements a modular architecture and allows development through an open ecosystem. For more information, read the article: The future of digital commerce: composable eCommerce.
Benefits of Composable Ecommerce
The main benefits of using a composable eCommerce system include greater flexibility, customization and scalability. Their advantages are detailed below.
Customization and adaptability with composable eCommerce
Personalization is achieved by allowing businesses to customize the user experience and content of their online store, without being limited by the default functionality and design of a platform.
Adaptability is achieved by enabling companies to easily integrate and connect their online store with other systems and applications, such as shipping services, payment systems and data analysis tools.
With a composable eCommerce approach, organizations have the flexibility to choose and customize different components and applications, allowing them to offer a unique and personalized experience to their customers.
In addition, the use of microservices and open APIs allows for easy integration with other systems and seamless scalability as they grow.
Systems integration and user experience enhancement
Systems integration is achieved by enabling companies to connect and synchronize their different applications, such as shipping services, payment systems and data analysis tools, with their online store. This improves the efficiency and scalability of business processes and provides a smoother shopping experience.
Improving the user experience is achieved by enabling companies to personalize the shopping experience. For example, data analytics tools can be integrated and used to gain a deeper understanding of customers and optimize the online shopping experience based on this information.
In addition, with a composable eCommerce approach, organizations can also integrate and use marketing and communication tools to enhance the shopping experience. For example, they can personalize content and messages at the individual level and provide customers with the option to receive push notifications or personalized emails.
Data analysis and customer conversion optimization
The integration of data analytics tools allows companies to collect and analyze data about customer behavior in their online store. This data includes information about how customers interact with your website, what products they are interested in, and how much time they spend on the site.
With this information, you can optimize the online shopping experience and increase the likelihood of conversion. For example, data can be used to identify and fix problems in the experience, such as landing pages with a high bounce rate, and to implement improvements, such as navigation optimization.
In addition, data analytics can also be used to segment customers and personalize the experience for each segment. For example, specific promotions can be created for customers who have demonstrated an interest in certain products.
5 Composable Ecommerce Tools
Vtex, Cristallize, Commerce Layer, Commercetools and Sylus function as composable eCommerce platforms by offering a flexible and customizable solution that enables B2B and B2C businesses to create a personalized and efficient shopping experience for their customers.
These are its general characteristics:
Headless architecture: the frontend and backend are separated, allowing for greater flexibility and scalability.
Microservices: each function of the platform is developed as an independent service that can be integrated with others to offer a customized solution.
Open API: allows developers to easily integrate and customize the platform to meet their specific business needs.
Systems integration: for a unified user experience it integrates with systems such as CRM, ERP and data analysis systems.
Personalization: allows you to customize the user experience for each customer, adapting to their preferences and requirements.
Improved user experience: uses advanced data analysis techniques to improve user experience and optimize customer conversion.
VTEX: a Functional Ecommerce Platform
Vtex is a cloud platform, with presence in more than 26 countries, that allows you to create a B2C, B2B, omnichannel or even a marketplace business.
It is a tool designed to reduce the time to market (time it takes a company to start selling) that offers options according to the type of business: B2C, B2B, marketplace and omnichannel and is specialized in different sectors: fashion, food, household appliances, home and cosmetics.
Its most outstanding functionalities are:
SEO: it allows to optimize the eCommerce in a simple way, by accessing meta tags and creating friendly URLs.
Promotions and discounts: allows you to create customized offers that can be sent to the right customer.
CMS: it works as a Content Management System, which allows you to easily control the code and choose how each product is viewed.
Logistics: allows you to easily configure complex logistics scenarios such as multiple stores, preparation points or shipping methods, as well as your own and third-party pick-up points.
Designed for mobile: it is responsive.
Advanced product catalog: offers unlimited categories, variations and attributes through a fully flexible catalog that allows extending attribute fields and painting them on the frontend, adding rich content (such as high quality images, videos, opinions and reviews, technical product features).
Smartcheckout: passwordless payment system that only requires one page and one click to make the purchase, which can lead to a 25-55% conversion growth.
Loyalty programs: allows customers to be rewarded with points or discounts for future purchases.
Multichannel: offers a system through which sellers, in physical stores, can access all their customers' information online.
Logistics: it has multi-stock, multi-inventory and multi-shipment functionality by sales channel.
Order Management System: allows centralizing all orders on the platform, consulting their information and managing returns, among others.
Vtex Insights: information about the eCommerce can be visualized by means of graphs.
Cristallize: an Ecommerce for any Frontend
Crystallize is an eCommerce platform that includes payments, order management, subscriptions and analytics. In addition, you can customize your own interface or use a pre-designed one.
These are its main characteristics:
Customizable product templates that store all the rich data to have a smart eCommerce.
Everything is semantically coded and delivered with agile interfaces to deliver an ideal shopping experience.
API to create easy shopping experiences on any device.
Order management system to scale logistics while growing sales.
Subscription-based trading system that includes usage levels.
Use of webhooks to implement customized features throughout the customer lifecycle.
Security with integrated token authentication.
Creation of customized messages for any number of languages.
Commerce Layer: Ultra-Fast Ecommerce
Commerce Layer's flexibility makes it the right tool for any use case with an average response time of 100 ms.
These are its functionalities:
Option to easily connect the shopping cart to any website through a commerce API.
Integration with the native mobile application.
POS software integration and in-store sales.
Option to add eCommerce to portable or voice devices such as Alexa or Google Assistant.
Creation of a subscription-based business model with the option to store customer payment instruments and place recurring orders at any frequency.
Multi-supplier eCommerce according to business requirements so that customers can place orders that are automatically divided among all suppliers.
Purchases through QR codes.
International scalability with multi-country configuration options.
Bulk data import/export, payment URL generation, complete orders without leaving the command line.
Commercetools: the Tool to Increase ROI
With this composable eCommerce app you can increase the return on investment of an online store quickly. Thanks to its flexibility, you can reduce the costs of unpredictable market changes with an architecture that allows you to innovate without problems.
The industries that use this tool the most are: transportation, fashion, food, retail and telecommunications.
These are its most outstanding features:
Platform that uses a multi-cloud infrastructure supporting the three most important providers: GCP, AWS and Azure, so you get the flexibility to work with containers and microservices.
The platform is hosted on Google Cloud Platform (GCP) or Amazon Web Services (AWS) and guarantees the implementation of high security measures.
It enables seamless shopping experiences across all digital touchpoints, including smartphones, tablets and mobile devices such as smartwatches and digital point-of-sale.
Business Continuity Management that ensures that the required services can be recovered within the defined and agreed commercial timeframes.
Performance management to automatically scale as the overall platform load increases across all clients.
Sylius: the B2B Ecommerce Solution
Sylius allows you to use the functionality provided out of the box or replace the individual puzzles with integration to an existing PIM, CRM or marketing automation software.
Sylius comes with a flexible framework to implement cross-border trading in multiple currencies and countries.
These are its most important functionalities:
It allows you to operate internationally from multiple business units, restrict access to specific administrators and separate customer accounts across all channels.
Creates a new immutable invoice when the order is in a certain status and allows both the customer and the administrator to download the invoices related to the order.
Allows integration of multiple wish list functions.
Reimbursement functionality with a wide range of possibilities and commercial scenarios.
Allows customers to receive points that they can then redeem for discounts.
Integration with Mailchimp.
Allows you to define permanent or time-limited promotions for products and update prices automatically.
Sending follow-up emails to customers to entice them to leave feedback.
Allows you to configure badges for a different set of products according to specific rules.
Implementation of Google Tag Manager.
What to Look for in a Headless Trading Platform
When choosing a headless commerce platform, it is important to look for a solution that adapts to the specific needs of the business, offers a good user experience and effective integration with other tools.
There are several factors to consider:
Flexibility: the ability to integrate with different systems and customize to meet specific business needs.
Scalability: the ability to grow and adapt to changes in the company and in the market.
Performance: a fast and reliable platform that offers a good user experience.
Security: Data security and protection against external threats are critical to ensure customer confidence.
Data analytics: the ability to collect, analyze and use data to improve the user experience and make informed decisions.
Support and resources: a platform with an accessible technical support team and useful resources to solve problems and improve the use of the platform.
Integration with other platforms: the ability to integrate with other marketing, analytics and order management tools for a unified user experience and improved efficiency.
Composable Ecommerce Best Practices
The following are some best practices for effectively using composable eCommerce:
Design and user experience: ensure that the user experience is intuitive, easy to use and adapts to the requirements of your audience.
Systems integration: integrate composable eCommerce with existing business systems, including order management, billing and data analytics systems, for a unified user experience and improved efficiency.
Order processing: automate and optimize order processing to reduce lead time and improve customer satisfaction.
Data analysis: use the data collected to improve the user experience and make informed decisions.
Metrics tracking: monitor and track key metrics, such as site performance, load time and customer conversion, to identify opportunities for improvement.
Maintenance and upgrades: perform regular maintenance and upgrades to ensure an intuitive user experience and protect against security vulnerabilities.
Personalization: customize the user experience for each customer, adapting to their preferences and requirements.
Aplyca and Composable Ecommerce Tools
If you want to implement a customizable eCommerce tool from the hand of experts, we invite you to contact us.
