Aplyca Insights: Exploring the Future of Digital Experiences
BUSINESS.
In our commitment to providing a clear and innovative vision of the digital future, we are launching Aplyca Insights, a video series where we engage with industry leaders to discuss the opportunities and challenges of today’s digital landscape.
During the Ibexa Summit 2025, we spoke with experts in technology, artificial intelligence, and digital platforms to uncover how businesses can leverage the latest innovations. From AI-driven personalization to platform integration strategies, these conversations offer invaluable insights for any company looking to optimize its digital ecosystem.
Industry Leaders at Ibexa Summit 2025
Throughout the Ibexa Summit 2025, we had the opportunity to speak with key figures shaping the future of the digital ecosystem. Our first episode featured Bertrand Maugain, CEO of Ibexa, in a conversation with Felipe Jaramillo F., CEO of Aplyca, where they explored the evolution of Digital Experience Platforms (DXP), the impact of Ibexa’s recent acquisitions, and the role of artificial intelligence in marketing efficiency.
Among many other experts, Dirk Langenheim, Head of Business Development at Team Neusta, discussed the importance of composability in digital platforms and how generative AI is enhancing workflows. Max Sihvonen, Chief Commercial Officer at QNTM Group, provided deep insights into building composable MarTech ecosystems, highlighting how strategic integration and AI-powered automation can reduce vendor lock-in and optimize marketing processes. Matthew Filios, Vice President of Americas at Ibexa, emphasized how Ibexa simplifies the transition from legacy systems, enabling organizations to adopt more efficient DXP platforms without long and costly implementation processes. Jeppe Godske Olsen, from Raptor Services, showcased how data-driven personalization and unified platforms are transforming the way brands engage with their customers. Meanwhile, Jani Tarvainen, Product Advocate at Ibexa, addressed the evolution of digital experiences and the growing importance of content authenticity in an increasingly saturated digital environment.
The Future of Digital Experience
The future of digital experience is constantly evolving, and at Aplyca Insights, we will continue exploring these topics with industry leaders. If you want to learn how AI, personalization, and digital platforms are shaping the future, don’t miss our full interviews—now available on our YouTube Channel