APLYCA Drives Digital Transformation with the New Mobil Website
BUSINESS.
At APLYCA, we continue to drive digital transformation with the development and launch of the new website for Mobil Lubricantes Colombia, a leading brand in lubrication solutions for vehicles and machinery. This project enhances the brand’s digital presence by providing a modern, intuitive, and responsive platform. With a user-centric design, the site facilitates access to key information about products, benefits, and applications, allowing customers to easily find the ideal solution for their needs—ranging from personal vehicles to industrial equipment.
This project is part of our ongoing collaboration with Terpel, one of the key players in the regional energy sector. The new platform aligns with Terpel’s digital strategy and is designed to strengthen its relationship with customers in the digital space.
A Growing Digital Ecosystem: APLYCA & Terpel
Our long-standing partnership with Terpel focuses on modernizing and optimizing its digital ecosystem. We have worked to enhance Terpel’s online presence, adhering to its corporate standards and ensuring that each of its brands benefits from innovative, scalable platforms aligned with its digital strategy. Our expertise in developing advanced technological solutions has been instrumental in helping Terpel strengthen its connection with customers and partners in the digital landscape.
As part of this collaborative framework, another recent project was the development of the Sbarro Colombia website, one of Terpel’s gastronomic brands. For this initiative, we implemented the Ibexa Cloud (SaaS) platform, ensuring an optimized user experience and efficient content management. Over six months, we focused on information architecture, SEO optimization, and the integration of advanced tools, consolidating Sbarro’s digital identity in Colombia and facilitating its market growth.
Innovation and Technology Driving Digital Growth
At APLYCA, we understand that digital transformation is key to business success in an increasingly connected world. Our collaboration with Terpel reflects our commitment to excellence, innovation, and delivering high-impact technological solutions. Through our expertise and strategic approach, we help leading brands evolve and strengthen their digital presence, creating robust and scalable platforms that drive growth and enhance the user experience.